Meet Button

Hey Button pairs business-first configuration with open AI tooling so small businesses get a teammate that's ready to work on day one — not another tool to figure out alone.

Lucas M. Button - Founder at Hey Button
Published: October 7, 20264 min read
Button, the Hey Button mascot, waving hello in front of a warm navy backdrop

Most small businesses that look into AI get offered one of two things: a chatbot widget that answers FAQs, or an "AI employee" pitched like a hire you can't actually manage. We built Hey Button because neither of those is what a business owner actually needs on day one. What they need is a teammate — configured around how the business already works, with clear approvals, that is ready to help from the start.

Why "AI teammate," not "AI employee"

Calling it an employee implies autonomy and judgment it doesn't have. Calling it an "agent" is accurate but means nothing to the business owner trying to decide whether to trust it with their inbox. A teammate is the right frame: it has a job, it works alongside you, and you stay in charge of what it can read, draft, and do.

Built on open tooling. Configured by us.

We're not pretending to have built a new AI model from scratch. Hey Button runs on open tooling — OpenClaw and Hermes — and we say so plainly. What we build is the part that makes it actually usable for a small business: a business-first intake questionnaire, model routing that picks the cheapest model that still does the job right, and a client portal so you can see what your teammate is doing and why.

Stitch, Press, Mend

Getting a teammate running happens in three phases. Stitch is setup: we learn your business and configure the teammate around real workflows. Press is going live: clear approval rules, tested on real examples before anything touches a customer. Mend is the ongoing care that keeps it useful as your business changes.

Frequently Asked Questions

An AI teammate is a configured AI assistant that works inside your business the way a new hire would: it has a defined job, clear approval rules, and a person responsible for how it behaves. Hey Button calls it a teammate — not an "AI employee" or a generic "agent" — because the point is that it is configured around your business, not the other way around.
Hey Button is built on open AI tooling, including OpenClaw and Hermes, rather than a closed proprietary runtime. What is ours is the business-first configuration: the intake questionnaire, model routing that picks the cheapest model that still does the job right, and a client portal so you can see what your teammate is doing.
They are the three phases of getting an AI teammate running: Stitch is setup and configuration, Press is going live, and Mend is the ongoing care and tuning that keeps it useful as your business changes.
Every AI teammate is configured around your specific business, so pricing is scoped to your workflows and spelled out before you commit. See the Pricing page for a quote, with no numbers published up front because there is nothing generic to price.
What is an AI teammate?
An AI teammate is a configured AI assistant that works inside your business the way a new hire would: it has a defined job, clear approval rules, and a person responsible for how it behaves. Hey Button calls it a teammate — not an "AI employee" or a generic "agent" — because the point is that it is configured around your business, not the other way around.
What is built on open tooling, and what is Hey Button's?
Hey Button is built on open AI tooling, including OpenClaw and Hermes, rather than a closed proprietary runtime. What is ours is the business-first configuration: the intake questionnaire, model routing that picks the cheapest model that still does the job right, and a client portal so you can see what your teammate is doing.
What are Stitch, Press, and Mend?
They are the three phases of getting an AI teammate running: Stitch is setup and configuration, Press is going live, and Mend is the ongoing care and tuning that keeps it useful as your business changes.
How much does it cost?
Every AI teammate is configured around your specific business, so pricing is scoped to your workflows and spelled out before you commit. See the Pricing page for a quote, with no numbers published up front because there is nothing generic to price.

Conclusion

If you've been putting off AI because the pitches you've heard sound like hype, that's fair — ours is meant to sound different. See how an AI teammate works, or talk to us about your business.

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