AEO
Answer-engine optimization — getting your business found and described correctly by AI search and chat assistants, not just Google's ten blue links.
What it actually is
When someone asks ChatGPT, Google's AI Overviews, or Perplexity a question about a business like yours, those tools pull from pages that are easy to parse and clearly answer the question — structured data, plain language, consistent facts across the site. AEO is making your site one of those pages, instead of one the AI skips because it's hard to read or contradicts itself.
What Hey Button does
Every page on this site carries structured data (schema.org markup) describing what it is — an organization, a service, a review, an FAQ. Content is written to answer a real question directly, in plain language, rather than buried under marketing copy. Facts (pricing structure, service area, how the process works) stay consistent site-wide, because AI assistants penalize contradictions the same way a careful reader would.
Hey Button does this for its own site, and configures it the same way for AI teammate and website clients — it's part of the same setup, not a separate add-on.
